Tonny Dian Effendi is a lecturer at the Department of International Relations, Faculty of Social and Political Sciences, University of Muhammadiyah Malang, Indonesia. His expertise are Diplomacy Studies and International Relations in East Asia. Director of his department since 2011, he is also Chairman of the Indonesian Association of International Relations (2012-2013). He was a participant of the Youth Leader Forum on Pacific Forum of Centre for Strategic and International Affairs (CSIS) in 2012 and Visiting Research Fellow at The Japan Institute of International Affairs in 2009-2010. Since 2010 he has published several books including: Japan’s Public Diplomacy: Growth and Challenges (2011), The Family Business Network of China, Japan and South Korea (2012), and The Sustainability of Communism in China: A Historic-Political Sociology Approach (2013). Tonny has a Master’s degree in Political Sociology from the University of Muhammadiyah Malang and a Bachelor of Science degree in International Relations Science from the University of Jember.